Measures the change in traditional media stories on water impacts.

Getting data to report on this impact measure is a work in progress. This shared measurement system belongs to all members of the Our Living Water Network, so if you have any data or ideas to share with us on this measure, please send us an email at [email protected].


Closely aligned with our impact measure on freshwater awareness, tracking media trends and how media is advancing a narrative on freshwater is important to understand.

This research establishes a baseline measure of media trends by analyzing media coverage related to the Our Living Waters impact measures for the years 2007, 2012, 2017, 2018 and 2019.

Media coverage of freshwater issues across Canada indicates an overall decline on coverage of water issues nationally. Cumulative media coverage decreased by 18% over the years studied. Though it is certainly possible that water stories may have increased in years not studied, a general trend downward has appeared. 

During the period studied, OLW impact measures that featured most prominently in the media (in order) included:

  1. Freshwater Awareness
  2. Green Infrastructure
  3. Freshwater Policy

Green Infrastructure was gaining in media attention, peaking at just over 11,000 stories in 2017. This area has seen a stark decline in the past two years with only 3,066 stories in 2019. It is possible that this is the result of new terminology around 'natural infrastructure' and 'nature based solutions' gaining ground.  


Percent change in traditional media stories - 2007, 2012, 2017

  % Change (for 2007 baseline) Total Media Stories
2007 N/A 31,048
2012 -3% 30,129
2017 -14% 26,863
2018 -12% 27,339
2019 -18% 25,503

5-Year target: To continue tracking this impact measure over time to monitor media coverage trends

Last updated September 2020

Note : Les données présentées ici proviennent de nos recherches exactes au meilleur de nos connaissances, compte tenu du temps et des ressources disponibles. On reconnaît qu'il puisse y avoir des erreurs. Ce système de mesure partagé appartient à tous les membres du réseau Nos eaux vitales. Donc, si vous avez des corrections à nous soumettre, ou des idées à partager quant à ce système, n’hésitez pas à nous envoyer un courriel. 

Media|Measures the change in traditional media stories on water impacts.
Médias|Measures the change in traditional media stories on water impacts.
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